I enjoy old school movies such as these. Beat Street, Breakin', Flashdance, are a few favorites. While we were watching Do The Right Thing, however, a particular scene caught my eye.
The scene where Buggin' Out's Jordans got scuffed was kind of funny, especially when he said that he paid "$108 WITH TAX!"
Here's the scene again:
https://www.youtube.com/watch?v=jc6_XgtOQgI
When Buggin Out said that he paid $108 for his pair of White Cement 4s, I couldn't help but think: "Man, if J's were that cheap today, my friends and I would make so much more profit than we do now".
Working in a retail business that sells thousands of Jordans a week across the nation and growing up in a family and neighborhood of sneaker heads, $108 is a pretty nice price on a pair of adult sized J's.
Today, preschool sized retro Jordans would normally be sold for $79.99, a grade school size would run around $120-140, depending on the retro's demand, and an adult size would be about $190. And this is without tax.
An adult sized retro in Washington State costs about $210 after tax. And that's the retail price. There are people selling retros for triple that price if the shoe is demanded enough!
Seeing that the price of Jordans just about doubled since the 90's is absolutely fascinating. Don't forget the $1.50 pizza. Wish lunch was that cheap nowadays too!
- Ariel Advincula
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